DISSERTATION TOPIC LIST

JANUARY 2005

Title	Name
Techniques used by network marketing company to convince and recruit people to be direct distributor	Alexander Pang Jian Jye
A study on the marketing strategies used by KFC to attract their consumers in Sabah	Allen Lau Ngie Hua
A comparison study on consumer attitudes towards the consumptions in the Hard Rock Cafe and Planet Hollywood Cafe	Ang Aun Leong
A study on the expectation towards automotive virtual exhibition	Aw Suet Mun
A study on adolescent’s attitude towards fast food and nutritional food	Chai Cheah Yee
A study on the consumer perception towards the adoption of advergame as a new advertising medium	Chen Xiao Di
A comparative study on consumers’ attitudes towards MILO and OVALTINE	Chew Pei Chin
The effectiveness of communication tools in stimulating sales : a case of Giordano in Sarawak	Chia Hui Cheng
The criteria that consumers look into prior to purchase of an imported or local car	Chin Choy Ling
The effects of celebrity appeals in advertising on creating young adult’s buying desire and brand loyalty towards soft drink	Chiu Mei Yeai
The impact of Billboard on Malaysia consumers	Chong Kok Sieng
Lipton Tea and Boh Tea : An analysis on the effectiveness of promotional tools used for these brands in the Malaysian Market	Christina Ee Mei Ling
An evaluation on brand equity towards consumers in purchasing mobile phone prepaid simcard (MAXIS, CELCOM and DIGI)	Fung Seng Sien
A comparative study on consumer perception towards the product positioning of retail outlet (Jaya Jusco vs Parkson) in Kuala Lumpur	Gao Feng
A study on consumers’ behavior towards E-Shopping among the white collars in Penang	Goh Hun Nee
An analysis on the effectiveness of the print advertising that are used by Cadbury Schweppes and Nestle in Marketing their chocolate drink	Goh Poh Choo
A comparative study on consumer’s attitude towards mouthwash product (Listerine and Colgate mouthwash Plax)	Goo Hong Chuan
Consumers preferences towards the packaging of soft drink	He Zhan
Citibank Vis-à-vis RHB Bank : A service quality perspective	Hee Ling Tse
A study on students’ perceptions towards quality in the higher education industry	Hendrawaty Djap
The influence of packaging on children and theirs mothers in purchasing breakfast cereals products	Hoon Mui Ling
A study on the effectiveness of different types of TV advertisement in influencing mobile phones purchasing decision as perceived by different group of consumer in Penang	Khoo Boo Khim, Brian
A study on consumer decision making on purchasing watches through internet	Lai Yuk Sheng
Consumer’s perception on Pizza Hut’s Broadcast vs Print Advertising	Lau Hui Kein
Factors that influences consumer buying behavior of FAST FOOD in Seremban	Lee Kok Chung
A study on the target market of Li-Nings Sports Goods company in China	Li Jia Jia
Consumer motivations in the purchase of organic food	Lim Chin Lian
Factors that influence consumer buying of pirated software in Nilai	Lim Fong Haw
Smokers perception towards the price changes of the cigarette	Lim Jiunn Yih
A study on consumer perceptions towards the importance and functions of shopping bags in the fashion related industry	Lim Shek Li
The effectiveness of print advertisement in providing information to new INTI College Malaysia student	Lo Yun Shen
The salient characteristics that affect the consumer’s behavior to buy foreign or local cars after AFTA is imposed	Mahathir B. Mahamy
Malaysian consumers attitude towards packaged food products and how packaging communicates and attracts them to buy	Miki Maria Lie
A comparative study of 2 type sponsorship (Event Marketing and cause related marketing) on consumer behavior towards purchasing sports accessory	Ng Eng Hooi
Purchases behavior of consumer towards online shopping	Ng Yoong Ping
To study the teenagers’ consumer preference towards product attributes in mobile phone Market	Ong Seah Loon
Consumers’ attitudes towards purchase imported branded clothing	Ong Yen Nee
A study on consumer attitudes towards the purchasing of death care needs in preparation for the after life	Oo Li Li
The research on shopping satisfaction of consumer at JUSCO Malaysia	Patrick Oh Shu Lin
A study on consumer attitude towards purchasing sports shoes	Peng Yang Yu
A study on the effectiveness of peripheral cues that are being used in broadcast and printed advertising	Shi Lin Lin
Comparisons of consumer purchasing decision between locally made and imported car	Tan Hai Biao
The criteria that influence consumers buying intention in catalog purchasing in Malaysia	Tang Choong In
The buying behavior of consumers in both rural and urban area in selected supermarket in choosing the brand of tissue paper	Tang Swee Yep
Customers reaction towards banking system through internet	Teo Chu Yeng
Factors influencing youth buying behavior towards hair colouring products: a comparison between Revlon and Loreal	Thevidarsny D/O Kaliapan
Consumer buying behavior towards organic food	Ting Chu Huat
A study on how Wella can positive itself to gain competitive advantages in Malaysia	Ting Ying Ling
A study of the effectiveness of Genting Highland advertising as viewed by consumers	Tjhai Sisy
A study on the consumer preference towards product attributes of purchasing a Honda Jazz	Tsen Kar How
A study on factors influencing the buying decision of consumers in the purchase of manual or automatic Perodua vehicles in Kota Kinabalu	William Ng Chung Haw
Consumer attitude and purchasing behavior towards skin care products in Klang Valley	Wong Sze Lean
A study on the impacts of advertising on consumer buying decision process for air conditioner	Wong Vui Chung
A study on consumer decision making of Shampoo purchasers between Pantene and Sunsilk	Wong Yee Leng
A study on Malaysian Consumer’s attitude towards Chinese tea in Kuala Lumpur	Xue Jia Xun
A comparative study on the effectiveness of printed advertising between two automobile companies (Toyota Vs Nissan) as viewed by consumers	Yong Yen Loon
The use of premium-based promotional offer on fast moving consumer packed goods : its effectiveness in retail sector in Malaysia	Yu Kun
Determinants of consumer purchase behavior to shop online	Yu Na
An empirical study on the factors that influence parents buying behavior when purchasing for young adults in Malaysia	Yu Tse Lyn
A comparison of services quality provided by Empress Hotel Sepang and Concorde Inn Kuala Lumpur International Airport	Zhou Yu
An analysis of student’s satisfaction in 2 (two) private colleges with service quality	Novianti Djojo

Dissertation Topic List

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