DISSERTATION TOPIC LIST
SEPTEMBER 2005
Title
|
Name
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A study on consumer behavior towards purchasing
imported car and local car as perceived by different age group |
Ang Siong Wee |
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The attitude towards selecting
hypermarkets among young consumer |
Bai Shuchang |
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A research on the Malaysia Airlines
: Measuring loyalty and satisfactories of grads card holder |
Chin Florance Gen Su |
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A study on decision making
process of students in private institutions of higher learning |
Chin Kevin Kian
Yu |
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An analysis on the effectiveness
of advertising media used by Ogawa and Osim Massage chair in creating brand
awareness |
Chow Kah Ling |
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Influence of cultural factors
on consumers perception of top-shop (retail apparel) advertisement in |
Deswita |
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An evaluation of the impact of
men’s perceived value and needs on the intentions of
purchasing skin care products |
Ding Xiaoqin |
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A study on consumer perception
towards 3G mobile phone |
Gan Chi Tat |
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Consumer buying behavior in |
Gan Leong Hui |
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A study on the consumers’ perception towards Levi’s products among the Levi’s customer in Mid Valley |
Heng Lean Thuan |
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Factors affecting consumer’s behavior towards brands equity to Dome Cafe and
Starbuck Cafe |
Hizra Hestia |
|
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A study on consumer behavior
towards online shopping versus in store shopping in computer products (Dunco
Sdn. Bhd.) |
How Wee Yong |
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Consumer’s perception towards advertisement through caller
ringtone |
Huo Wenni |
|
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Store ambience and its
influence on shopping behavior in the fashion related store |
Irma Soufia
Hasibuan |
|
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A study on consumer attitude and buying decision
behavior towards purchasing MP3 player in |
Koh Hui Chin |
|
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Consumers’ perception towards celebrity endorsement of
slimming clubs in |
Lee Boon Na |
|
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An evaluation on consumer
buying behavior : a study on NOKIA |
Lee Wan Chie |
|
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Consumer buying behavior in
the Malaysia Perfume Industry |
Lim Chin Yia |
|
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The changing perceptions of
modern parents on the selection of private kindergarten for their children in
Banting |
Lim Mei Shi |
|
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An investigation on the
effectiveness of the promotional mix used to introduce 3G by Maxis and Celcom
– based on hierarchy of effect model |
Loh Kwan Yin |
|
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A study on the household power
structure and how if affects the purchase decision of a family automobile |
Loo Sarah Yim
Fong |
|
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|
|
A study on perception towards
internet advertising of direct selling products (AVON) in Kota Kinabalu, |
Noor Faizawati
Binti Borhan |
|
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A study on effect of cosmetic
towards female self-esteem |
Ong Shiou Ken |
|
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An evaluation on consumer
buying behavior : a study on bread talk |
Pang Tuei Chean |
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Consumer’s attitude towards |
Peerapol
Udommalai |
|
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Malaysian consumer’s evaluation of products made in |
Shi Chenyuan |
|
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An analysis on the consumer perception influenced
by the packaging of Dutch Lady Milk products based on view model |
Siew Yin Har |
|
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A study on the impact of
marketing mix on consumer loyalty of Adidas sports shoe in Malacca |
Soh Wei Jiann |
|
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The influence of the body
shops sales promotion strategies on the enhancement of it’s brand loyally |
Tai Yhee Phei |
|
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A study on consumer purchase
behavior between branded computer and clone computer among college student |
Tan Hing Vui |
|
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|
A study on customer
satisfaction of service recovery in Air Asia Airlines : The role of perceived
justice on the emotional reaction of customer |
Tan Wan Yee |
|
|
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Crisis Handling |
Tang Jing |
|
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Customer’s attitude towards sms advertising in |
Thon Mui Fan |
|
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An evaluation on factors
influencing consumer’s attitude towards Sony
and Pensonic Electronic and Electrical product in |
Tian Xu |
|
|
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Mobile phone service quality
and its impact on customer satisfaction on loyalty |
Wan Wei Kuan |
|
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A case study approach : How would
the employees's motivations affect their behavior towards fulfilling customer’s satisfaction at Avillion Port Dickson |
Wong Lee Shyen |
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Factors influencing consumer’s choice of ASTRO TV programme |
Yang Xinmiao |
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An evaluation on consumer
buying behavior : A comparative study on antique furniture and modern
furniture |
Yeo Chin Guan |
|
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A study on how Gardenia and
High 5 bread company use marketing mix (4ps) to gain competitive advantage |
Yeow Wuan Xien |
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