THE STUDY ON THE
FACTORS, WHICH DETERMINE SUCCESS IN FOOD AND BEVERAGE BUSINESS IN A CLASS
RESTAURANT (MCDONALD RESTAURANT) AND AN ORDINARY COFFEE SHOP (SINN FATT COFFEE
SHOP) IN KOTA KINABALU, SABAH
By
ABSTRACT
The objective of this research is to find out the factors of successful food outlets between a class restaurant and ordinary coffee shop. The researcher has chosen Sin Fatt Coffee Shop as an ordinary coffee shop and McDonald Restaurant as a class food outlet that provide branded product. The researcher will make a comparison between these food outlet and this would also allow researcher to seek for business and customers perception towards food outlets with the purpose to enclose to gap between the perception. The model of “Five indicators of successful business” is used as a guide in doing the research. These indicators were mentioned at the first paragraph but these would discuss in more detail in literature review. Besides, the information of twelve criterions used by Health Ministry Government officer in Sabah is also used as a guide in setting the questions of evaluation. The researcher has carry out the research by using the secondary data and primary data. To collect a primary data, researcher has conduct casual observation in both food outlets, interview with the manager of McDonald Restaurant and the owner of Sinn Fatt Coffee Shop, and questionnaire distribution. Other than the result of observation and interview, the analysis of background of respondents, information of respondent who like and dislike to visit these food outlets were carried. Evaluation was made in order to study whether the evaluation is match to the analysis or not. Chio-square test was carried out in the final part of finding; it was used to test between the factors of like to visit and the items with lowest and highest mean median from each category of evaluated items. This test allow the researcher to see whether there is an association between both attributes or. The different methods used in findings are to find out the factors of successful business by testing them with different ways. The analysis showed the popular successful factors, evaluation showed whether there the outcome is match to the popular factors or not, and the chi-square test tested on the relationship between the popular factors and selected evaluated outcome. Conclusion on finding was made which showed a picture for findings, and from the findings, researcher has found out that some gaps between the perceptions for both parties were occurred, therefore, suitable recommendation was made.
Full Text Source:
Bachelor of Arts (Hons) In Accounting
August 2001
Number 15