DISSERTATION

NOTE:

The dissertations listed in this page are papers by students who scored A in their dissertation. The links only gives the abstract of the dissertation. Please ask from the Information and Reference Service counter for the full dissertation

MARKETING
A Comparative Study on Consumer’s attitude and Purchase Behaviour Towards Two Direct Selling Companies Viz Avon (M) Sdn. Bhd. And Nutri Metics Worldwide (M) Sdn. Bhd. In the Klang Valley	Chow Shih Ping Michelle
A Comparative Study on Consumers’ Attitudes Towards Swatch and Casio Watch	Sin Mei Yan
A Comparison on Service Quality Performance of Subang Jaya Medical Centre and Sunway Medical Centre	Tjan Agus Salim
A Comparison Study on the Marketing Mix Impacts on Consumer Behaviour in VCS Player Industry in Malaysia and China (JVC in Malaysia and China)	Zhang Xiao Xu
A Study on Consumer Attitude and Purchase Behaviour Towards Buying a Motorcycle in Penang (Modenas Kriss 1 Vs Honda EX5 100)	Ch’ng Kok Aun
A Study of What Constitutes a Good Packaging in the Perfume Industry in West Malaysia	Goh Choo Leng
A Study on Consumer Attitudes Towards High-Calcium Non-Fat Milk Powder in the Industry (Anlene and Nestle Hi-Calcium)	Yenny Fadjarai
A Study of How The Passengers Measure Service Quality Provided by Airline Companies in Asia	Teng Siew Ngo
A Study on Whether Virtual Shopping in Klang Valley can Simplify the Consumers’ Buying Decision Making Process Rather than Traditional Shopping	Stephanie Cheung Mun Yee
A Study on the Importance of Service Quality to an Educational Institutional in the New Millenium: A Comparative Analysis of INTI College Sabah and Informatics College in Kota Kinabalu	Chua Fui Boon
A Study on How Differentiation Can Be Conceived Through Position Strategies, in the Malaysian Beer Industry Within the Klang Valley	Lim Chien Wern Jeremy
A Study on the Consumer Buying Behaviour in the Classical Music Industry (Malaysian Philharmonic Orchestra Vs. Classical Music Recording Industry	Sam Nik Mun
A Study on Women’s Attitude Towards Breast-Feeding in Klang Valley	Ng Yoke Tyng
An Analysis of the Effectiveness of the Promotional Mix that is Being Used by Mercedes-Benz and BMW in Marketing Their Luxurious Cars	Koh Kian Ming
A Study on Consumer Buying Behaviour Towards Men’s Undergarments: A Comparison Between DEPI and BYFORD in Seremban, Negeri Sembilan	Tan Li Sin
An Evaluation Of The Effects Of Servicescape On Consumers’ Behavioral Intentions Towards Penang Turf Club And Selangor Turf Club In Peninsula Malaysia	Tey Yeong Sheng
An Investigation on Women’s Attitude Towards Advertisements Depicting Physical Perfection in Women’s Magazine: A Comparative Study Between Baby Boombers and Generation X in Ipoh City, Perak	Leong Hoi Ngah
The Adoption of the Internet as the New Advertising Media Among the Net Generation	Edward Ng Sun Kong
Chilli’s Grill and Bar: Gap Analysis Between Management’s Perception of Customer’s Expectation and Customer’s Actual Expectation Towards Service Quality	Ong Bee Lian
Consumer Perception and Satisfaction Assessment Towards Electrical Equipment Between Sony and Samsung in Kuala Lumpur	Tan Jia Hui
The Effectiveness of Television Advertising Towards Creating Awareness and Sales in Fast Food Industry	Serina Hii Yik San
Factors Influencing Guangzhou Consumers’ Attitudes Towards USA Versus Japanese Cosmetic Products	Yang Jia Yan
Green Marketing: A Comparison Study Environmentalism Level of Consumers in Indonesia and Malaysia	Swiny Andina
The Influence of Lifestyle on the Purchase of Ready-to-Assemble and Pre-Assembled Home Furniture in Klang Valley, Malaysia	Maya Uilia Abdi
Market Segmentation in Tertiary Education for Local Private Higher Learning Institutes	Lee Ying Fong
Relationship Between Service Loyalty and Service Quality in Malaysia Airline Industry: MAS and Air Asia	Wong Yung Ling
Succeeding in Tradeshows Through Communication Process	Esther Wong Ai Hing
Success Factors of Event Marketing (LG Electronics and Samsung Electronics)	Liew Siew Ling
To Analyse the Intensity of Cooling Tower Industry in Malaysia	Daniel Chee Shen Onn
Youth Buying Behavior Towards New Straits Times and The Star	Leong Syt Iyee
Factors that determine the Quality of Malaysian Private Institution Of Higher Learning From Students’ Perspective	Dorothy Ferary Panjaitan

BACK TO MAIN PAGE

Adobe Reader 8.1.1

Formerly, the reports on this website are in Adobe PDF format. If your browser does not have the adobe acrobat plug-in, you will not be able to view the reports. Click on the logo to get the free reader software. (Currently , all of the above reports are in rich text or html format or in Microsoft Word document)