FACULTY OF BUSINESS COMMUNICATION AND LAW (FOBCAL)
BMKUH
2004
1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2005
Title
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Name
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Impact of sales promotion on consumer
attitudes in skincare cosmetic |
Bai Yan |
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A study on consumer behavior towards green marketing in Kuala Lumpur |
Benny Johan |
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The influence of TV advertising on Malaysian students’ adoption of
MAXIS services |
Chai
Cheong Foo |
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A study on the marketing indigenous cultural tourism through
marketing communication mix in Sabah |
Chin Laucadia |
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The impact of the atmospheric effects of Music : Comparative study
between Delifrance and Dome |
Choke Yan Nee |
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A study on customer perception of service quality in a retail bank |
Chow Pui See |
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Influence of Web advertising and traditional media advertising on
Gender |
Chua Boon Ping |
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A study on consumer perception of Fresh Meat quality and purchase
behavior towards buying beef in Malacca Town |
Chua Li Fung |
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The effectiveness of advertising tools utilized by tourist resort in
influencing customers’ choice of a holiday destination |
Eka Desiyanti The |
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Scent marketing – marketing latest strategy in attracting customers
and improve the shop environment |
Eu Chwee Ping |
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Consumer response towards slimming advertisement |
Ew Yen Mei |
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Degree of role models influence on teenagers’ purchase behavior |
Goh Shernny |
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Medicine Industry |
He Jia |
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Research on Chinese customer complaint behavior towards restaurant
services |
Hoo Wai Kuan |
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Customer satisfaction towards Indonesian maid
services in Penang |
Khoo Poh Yen |
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Student’s purchasing behaviors towards online CD purchase (A case
study in Nilai College) |
Lai Keng Yuan |
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The variances of cultures in INTI College Malaysia |
Lau Jesica Siew Jeng |
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Influence of family structure in decision making-buying behavior |
Lee Chai Yan |
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How the impact of brand extension which influences haier’s brand loyalty |
Li Xiao Yang |
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Building contractors’ trust in Chinese machinery dealers |
Lim Poo Ching |
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Role models influence on brand purchase decisions of young adults |
Lim Seok Kern |
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The effectiveness of Brand Equity between Dell and Hewlet Packard (Laptop) toward consumer purchasing
decision |
Lim Si Wing |
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Variables influence consumer decisions on NOKIA Mobile Phone
purchasing |
Liu Yu E |
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The impact of print media advertising towards consumer purchasing
decision of Hewlett-Packard (HP) Inkjet printer |
Mok Chee Mun |
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How Nokia and Samsung hand phone features affect the adaptation of
its users in Nilai |
Neoh Kelvin Jann Howe |
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An investigation on demographic segmentation towards types of Great
Eastern Life Insurance Policy |
Ng Kuan Yiong |
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Study on how the movie advertisement will
affect the consumers’ decision making |
Ong Delson |
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How Golden Screen Cinema and Mega Pavilion Cinema provide service
quality and customer satisfaction in Penang |
Ong Yook Hwai |
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A study on trust of Online Banking in building relationship marketing
between Bank and user in Malaysia |
Poh Sine Ee |
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The effect of print advertising towards educating consumer to
purchase environment friendly product |
Savitha D/O Duruganaidu |
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To study on how direct marketing will help Mary Kay to build and
maintain customer relationship through media in China |
Song Boyang |
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The impact of Adidas Footwear Sales Promotion and advertisement on
College students buying behavior |
Tan Hui Fung |
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A study of brand loyalty at hospitality industry |
Tan Shing Ee |
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The influence of television advertising on routine response behavior
college student |
Wong Desmond Chen Aw |
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Advertising and car : Toyota company and Nissan company |
Yong Chin Foo |
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To analysis the degree of customer attitude affect buying behavior
towards plastic surgery in Malaysia |
Zhang Dong |
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The external factors that influence consumers in purchase of
automobile in Malaysia |
Zhao Li |
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