FACULTY OF BUSINESS COMMUNICATION AND LAW (FOBCAL)
BMKUH
2005
1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | Sept2005
Title
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Name
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Techniques used by network marketing company
to convince and recruit people to be direct distributor |
Alexander Pang Jian Jye |
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A study on the marketing strategies used by KFC to attract their
consumers in Sabah |
Allen Lau Ngie Hua |
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A comparison study on consumer attitudes towards the consumptions in
the Hard Rodk Cafe and Planet Hollywood Cafe |
Ang Aun Leong |
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A study on the expectation towards automotive virtual exhibition |
Aw Suet Mun |
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A study on adolescent’s atiitude towards
fast food and nutritional food |
Chai Cheah Yee |
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A study on the consumer perception towards the adoption of advergame as a new advertising medium |
Chen Xiao Di |
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A comparative study on consumers’ attitudes towards MILO and OVALTINE |
Chew Pei Chin |
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The effectiveness of communication tools in stimulating sales : a
case of Giordano in Sarawak |
Chia Hui Cheng |
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The criteria that consumers look into prior to purchase of an
imported or local car |
Chin Choy Ling |
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The effects of celebrity appeals in advertising on creating young
adult’s buying desire and brand loyalty towards soft drink |
Chiu Mei Yeai |
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The impact of Billboard on Malaysia consumers |
Chong Kok Sieng |
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Lipton Tea and Boh Tea : An analysis on the
effectiveness of promotional tools used for these brands in the Malaysian
Market |
Christina Ee Mei Ling |
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An evaluation on brand equity towards consumers in purchasing mobile
phone prepaid simcard (MAXIS, CELCOM and DIGI) |
Fung Seng Sien |
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A comparative study on consumer perceprion
towards the product positioning of retail outlet (Jaya Jusco vs Parkson) in Kuala Lumpur |
Gao Feng |
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A study on consumers’ behavior towards
E-Shopping among the white collars in Penang |
Goh Hun Nee |
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An analysis on the effectiveness of the print advertising that are
used by Cadbury Schweppes and Nestle in Marketing their chocolate drink |
Goh Poh Choo |
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A comparative study on consumer’s attitude towards mouthwash product
(Listerine and Colgate mouthwash Plax) |
Goo Hong Chuan |
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Consumers preferences towards the packaging of soft drink |
He Zhan |
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Citibank Vis-à-vis RHB Bank : A service quality perspective |
Hee Ling Tse |
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A study on students’ perceptions towards quality in the higher
education industry |
Hendrawaty Djap |
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The influence of packaging on children and theirs
mothers in purchasing breakfast cereals products |
Hoon Mui Ling |
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A study on the effectiveness of different types of TV advertisement
in influencing mobile phones purchasing decision as perceived by different
group of consumer in Penang |
Khoo Boo Khim, Brian |
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A study on consumer decision making on purchasing watches through
internet |
Lai Yuk Sheng |
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Consumer’s perceprion on Pizza Hut’s
Broadcast vs Print Advertising |
Lau Hui Kein |
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Factors that influences consumer buying behavior of FAST FOOD in Seremban |
Lee Kok Chung |
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A study on the target market of Li-Nings
Sports Goods company in China |
Li Jia Jia |
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Consumer motivations in the purchase of
organic food |
Lim Chin Lian |
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Factors that influence consumer buying of pirated software in Nilai |
Lim Fong Haw |
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Smokers perception towards the price changes of the cigarette |
Lim Jiunn Yih |
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A study on consumer perceptions towards the importance and functions
of shopping bags in the fashion related industry |
Lim Shek Li |
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The effectiveness of print advertisement in providing information to
new INTI College Malaysia student |
Lo Yun Shen |
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The salient characteristics that affect the consumer’s behavior to
buy foreign or local cars after AFTA is imposed |
Mahathir B. Mahamy |
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Malaysian consumers attitude towards packaged food products and how
packaging communicates and attracts them to buy |
Miki Maria Lie |
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A comparative study of 2 type sponsorship (Event Marketing and cause
related marketing) on consumer behavior towards purchasing sports accessory |
Ng Eng Hooi |
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Purchases behavior of consumer towards online shopping |
Ng Yoong Ping |
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To study the teenagers’ consumer preference towards product
attributes in mobile phone Market |
Ong Seah Loon |
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Consumers’ attitudes towards purchase imported branded clothing |
Ong Yen Nee |
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A study on consumer attitudes towards the purchasing of death care
needs in preparation for the after life |
Oo Li Li |
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The research on shopping satisfaction of consumer at JUSCO Malaysia |
Patrick Oh Shu Lin |
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A study on consumer attitude towards purchasing sports shoes |
Peng Yang Yu |
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A study on the effectiveness of peripheral cues that are being used
in broadcast and printed advertising |
Shi Lin Lin |
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Comparisons of consumer purchasing decision between locally made and
imported car |
Tan Hai Biao |
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The criteria that influence consumers buying intention in catalog
purchasing in Malaysia |
Tang Choong In |
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The buying behavior of consumers in both rural and urban area in
selected supermarket in choosing the brand of tissue paper |
Tang Swee Yep |
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Customers reaction towards banking system through internet |
Teo Chu Yeng |
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Factors influencing youth buying behavior towards hair colouring products: a comparison between Revlon and Loreal |
Thevidarsny D/O Kaliapan |
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Consumer buying behavior towards organic food |
Ting Chu Huat |
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A study on how Wella can positif itself to gain competitive advantages in Malaysia |
Ting Ying Ling |
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A study of the effectiveness of Genting
Highland advertising as viewed by consumers |
Tjhai Sisy |
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A study on the consumer preference towards product attributes of
purchasing a Honda Jazz |
Tsen Kar How |
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A study on factors influencing the buying decision of consumers in
the purchase of manual or automatic Perodua
vehicles in Kota Kinabalu |
William Ng Chung Haw |
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Consumer attitude and purchasing behavior towards skin care products
in Klang Valley |
Wong Sze Lean |
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A study on the impacts of advertising on consumer buying decision
process for air conditioner |
Wong Vui Chung |
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A study on consumer decision making of Shampoo purchasers between
Pantene and Sunsilk |
Wong Yee Leng |
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A study on Malaysian Consumer’s attitude towards Chinese tea in Kuala
Lumpur |
Xue Jia Xun |
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A comparative study on the effectiveness of printed advertising
between two automobile companies (Toyota Vs Nissan)
as viewed by consumers |
Yong Yen Loon |
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The use of premium-based promotional offer on fast moving consumer
packed goods : its effectiveness in retail sector in Malaysia |
Yu Kun |
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Determinants of consumer purchase behavior to shop online |
Yu Na |
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An empirical study on the factors that influence parents buying
behavior when purchasing for young adults in Malaysia |
Yu Tse Lyn |
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A comparison of services quality provided by Empress Hotel Sepang and Concorde Inn Kuala Lumpur International
Airport |
Zhou Yu |
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An analysis of student’s satisfaction in 2 (two) private colleges
with service quality |
Novianti Djojo |
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Title
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Name
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A study on consumer behavior towards
purchasing imported car and local car as perceived by different age group |
Ang Siong Wee |
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The attitude towards selecting hypermarkets among young consumer |
Bai Shuchang |
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A research on the Malaysia Airlines : Measuring loyalty and satisfactories of grads card holder |
Chin
Florance Gen Su |
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A study on decision making process of students in private
institutions of higher learning |
Chin Kevin Kian Yu |
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An analysis on the effectiveness of advertising media used by Ogawa
and Osim Massage chair in creating brand awareness |
Chow Kah Ling |
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Influence of cultural factors on consumers perception of top-shop
(retail apparel) advertisement in Malaysia |
Deswita |
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An evaluation of the impact of men’s perceived value and needs on the
intentions of purchasing skin care products |
Ding Xiaoqin |
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A study on consumer perception towards 3G mobile phone |
Gan Chi Tat |
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Consumer buying behavior in Malaysia towards the online buying
industry |
Gan Leong Hui |
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A study on the consumers’ perception towards Levi’s products among
the Levi’s customer in Mid Valley |
Heng Lean Thuan |
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Factors affecting consumer’s behavior towards brands equity to Dome
Cafe and Starbuck Cafe |
Hizra Hestia |
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A study on consumer behavior towards online shopping versus in store
shopping in computer products (Dunco Sdn. Bhd.) |
How Wee Yong |
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Consumer’s perception towards advertisement through caller ringtone |
Huo Wenni |
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Store ambience and its influence on shopping behavior in the fashion
related store |
Irma Soufia Hasibuan |
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A study on consumer attitude and buying
decision behavior towards purchasing MP3 player in INTI College Malaysia |
Koh Hui Chin |
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Consumers’ perception towards celebrity endorsement of slimming clubs
in Klang Valley |
Lee Boon Na |
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An evaluation on consumer buying behavior : a study on NOKIA |
Lee Wan Chie |
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Consumer buying behavior in the Malaysia Perfume Industry |
Lim Chin Yia |
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The changing perceptions of modern parents on the selection of
private kindergarten for their children in Banting |
Lim Mei Shi |
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An investigation on the effectiveness of the promotional mix used to
introduce 3G by Maxis and Celcom – based on hierarchy
of effect model |
Loh Kwan Yin |
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A study on the household power structure and how if
affects the purchase decision of a family automobile |
Loo Sarah Yim Fong |
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A study on perception towards internet advertising of direct selling
products (AVON) in Kota Kinabalu, Sabah |
Noor Faizawati Binti Borhan |
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A study on effect of cosmetic towards female self-esteem |
Ong Shiou Ken |
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An evaluation on consumer buying behavior : a study on bread talk |
Pang Tuei Chean |
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Consumer’s attitude towards California Fitness Centre in Thailand |
Peerapol Udommalai |
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Malaysian consumer’s evaluation of products made in China : Country
of Origin effect vs product quality effect |
Shi Chenyuan |
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An analysis on the consumer perception
influenced by the packaging of Dutch Lady Milk products based on view model |
Siew Yin Har |
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A study on the impact of marketing mix on consumer loyalty of Adidas
sports shoe in Malacca |
Soh Wei Jiann |
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The influence of the body shops sales promotion strategies on the
enhancement of it’s brand loyally |
Tai Yhee Phei |
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A study on consumer purchase behavior between branded computer and
clone computer among college student |
Tan Hing Vui |
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A study on customer satisfaction of service recovery in Air Asia
Airlines : The role of perceived justice on the emotional reaction of
customer |
Tan Wan Yee |
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Crisis Handling |
Tang Jing |
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Customer’s attitude towards sms advertising
in Klang Valley |
Thon Mui Fan |
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An evaluation on factors influencing consumer’s attitude towards Sony
and Pensonic Electronic and Electrical product in
Kuala Lumpur |
Tian Xu |
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Mobile phone service quality and its impact on customer satisfaction
on loyalty |
Wan Wei Kuan |
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A case study approach : How would the employees's
motivations affect their behavior towards fulfilling customer’s satisfaction
at Avillion Port Dickson |
Wong Lee Shyen |
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Factors influencing consumer’s choice of ASTRO TV programme |
Yang Xinmiao |
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An evaluation on consumer buying behavior : A comparative study on
antique furniture and modern furniture |
Yeo Chin Guan |
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A study on how Gardenia and High 5 bread company use marketing mix
(4ps) to gain competitive advantage |
Yeow Wuan Xien |