FACULTY OF BUSINESS COMMUNICATION AND LAW (FOBCAL)

BMKUH

1998

1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005

Title	Name
A Comparative Study Of Marketing Strategy Adopted By Tourism Industry Which Is The Latest Grewth Areas In Sarawak	Lim Bee Gek
A Comparative Study Of Promotion Strategy Of Two Brands Of Petrol Petronas Versus Shell	Chong Yee Lee
A Comparative Study Of The Marketing Strategy (Target Market Process And Marketing Mix) Between Genting Hotel And Awana Resort In Genting Highland	Tan Chang Khai
A Critical Analysis Of Yeo Hiap Seng Company And Fraser And Neave Ltd's Marketing Strategy And How It Can Effectively Influenced Consumers Purchase Intention On Their Choice Of Soft Drinks.	Chen Sook Fei
A Research On Changes In Marketing Strategies Mades By Suki Electrical To Survive The Economic Slowdown. How Did Its Competitors Survive The Economic Downturn? What Are The Reactions Of Suki Electrical's Customer To These Changes?	Yeoh Chuan How
A Study Of Customers Measure The Service Quality Provided By Frontliners In A Hotel Industry In Sarawak	Lee James Say King
A Study Of How ISO9000 Play As A Marketing Tool In Print Media Industry In Malaysia	Wan Lay Ching
A Study Of How Passengers Measure Customer Satisfaction And Service Quality Provided By Front Liners Of Airlines Industry	Li Chee Leong
A Study Of How Resort Hotels In Malaysia Defferentiate Their Product And Services Using Various Marketing Mix To Gain Competitive Advantage	Soon Chiew Ang
A Study Of How The Shampoo Industry In Malaysia Use The Marketing Mix To Gain Competitive Advantage	Ng Wan Wan
A Study Of The Coordination Between Marketing Department And Other Functional Areas	Lee Hock Ling
A Study Of The Effectiveness Of Markting Strategies Adopted By Avebe Company To Compete With Its Emsland In The Malaysian Market.	Yeo Kian Siang
A Study Of The Marketing Mix Adopted By The " You How (E.M.) Sdn. Bhd."Compare With"Chung Kuo Refined Chinese Medicine Dealers (E.M.) Sdn.Bhd." One Of The Main Competitors In Kuching,Sarawak, Malaysia Especially During This Current Economic Period	Ong Eng Lim
A Study Of Two Socks Manufacturing Company In Practicing Total Quality Management	Sia Yaw Chong
A Study On How To Manage Change In The Airline Industry	Ong Wan Sim
A Study On The Effectiveness Of Advertising Adopted By Kentucky Fried Chicken And Mcdonald At Sibu Sarawak And How It Fluence Consumers Purchase Intention	Koh Alexander Chew Tung
A Study To Analyse The Marketing Strateyies Adopted By KFC Before And During The Economic Downturn And How These Strategies Enhance Its Brand Equity	Yap How Nam
A Study To Analyse The Marketing Strateyies Adopted By Mcdonald's Compared To Marry Brown And How These Strategies Influence Consumer's Buying Behaviour During The Economic Downturn	Hong Sen Kin
A Study To Investigate The Development And The Impact Of Electronic Commerce In Compact Disc Music Industry In Malaysia	Yong Khong Liang
Amway Vs Hai 0:The Marketing Mix Of Amway Corporation And Hai 0 Enterprise To Gain Competitive Advantage	Lim Chii Yng
An Analysis In Developing A Tourism Marketing Strategy To Promote The Four Selected Destinations (Penang, Langkawi, Malacca And Taman Negara) For The Malaysian Tourism Board In Relation To The Domestic And International Market	Goh seow Kiang
An Evaluation Of Corporate Strategies Adopted By Baker's Cottage And King's Confectionery. How Effective Marketing Strategies Can Effect Their Performance And Business Operations	Dang Beh Kien
An Investingation Of Business Level Strategy Adopted By Tractors Malaysia And Umw In Heavy Equipment Sector To Remain Competitive	Kok Koon Lean
The Attitude Of Consumers Towards Purchase Intention Of Various Cooking Oils	Ang Wei Cheong
Attributes That Influence The Choice Of A College By A Student	Tai Wee Lee
Audieces' Attitude Toward Chinese Radio Station In Malaysia	Pua Siew Khim
Brand Loyalty:Shiseido Vs Estee Lauder: A Study Of How To Measure Brand Loyalty On Cosmetic Insustry In Malaysia	Tan Kun Seng
Can Modernas Succeed In Malaysia Small Bike Market	Tan Lee Wee
Car Industry And Female Demand For Cars In Malaysia	Chin Ai Wee
Compare And Contrast The Competitive Advantage Between Two Standard Cages, From The Customers' Point Of New	Chang Sin Chow
The Comparison Of Marketing Mix Between Two Telecommunications Companies	Liong Chun Hong
Daewoo Versus Peugeot: Through Competition Daewoo And Peugeot Are Trying To Distinguish From One Another But What Are The Advantages And Profitability Opportunities For Both Makes On Malaysia?	Tan Yu Hong
Direct Selling Industry Comparisan Of The Market Selection And Sales Force Management Between EIKEN Sdn Bhd Genesis World Sdn.Bhd	Wong Shee Vei
Does Comparative Avertising Have More Effects On Consumers' Brand Recognition, Brand Attitude And Buying Decision Than Non Cornparative Advertising?	Saw Cheng Telk
The Effectiveness Of Attitudes In Predicting Consumer's Purchase Behaviour Of Fishing Reel	Looi Yean Pin
The Effectiveness Of Promotional Methods Are Currently Be Utilised By Rock Records Malaysia In The Promotion Of Chinese Music	Tay Chee Wee
The Effectiveness Of Promotional Strategies Utilised By Car Dealers During The Econormic Downturn As Perceived By Consumers	Ngu Siew Moi
The Effectiveness Of Various Forms Of Adverfising On Consumers In The Purchase Of Personal Computer (Acer Vs. NEC)	Tiong Jeffery Ing Chong
The Effectiveness Of Women's Magazine Advertising As Perceived By Readers	Wong Natalie Soo Ling
Expectation Gap Between Guests And Holeliers In Penang	Hoe Wei Loo
Factors Consumers Perceive Of The Awareness Levels Towards Pepper Products	Teo Christina Chen Ping
The Future Prospects Of Wooden Picture Frame In Malaysia	Tan Yee Keng
Great Eastern Life Assurance Co.Ltd Vs. American International Assurance Co.Ltd:A Study On How GE Life Used The Mardeting Mix To Outperform AIA	Haw Yei Lee
Green Marketing: A Study On How Green Product Characteristics Can Be Used To Generate Competitive Advantage	Tan Su Peng
Growth Trend Of Maxis Mobile	Tan Chin Chong
Hiroshima Wood Frame Sdn, Bhd: Human Resources Managenent In A Cross-Cultural Environment	Teh siew ann
The Hotel Industry In KLIA (Kuala Lumpur International Airport) Malaysia	Lau Choon Long
The Housing Development Of Malaysia And Environmental Analysis	Lau Siok Ling
How Effectiveness Of Promotional Printed Material As Travel Brochure Publications Adopte By Singapore Tourism Board (STB) In Order To Promote Singapore As A Tourist Destination/Capital	Tang Teck Hong
How To Use Marketing Mix To Gain Competitive Advantage In Hardware Industry In Malaysia?	Chan Kai Sin
The Impact Of Subang Jaya's Residence Choice Of Food Outlet Selection Based On Variety Of Choice, Low Price And Taste. How Will These Variables Influence Their Decision-Making?	Chua Kok Woi
Insurance Versus Buddhism.A Study On The Relationship Between Buddhist Philosophy And The Selling Of Life Insurance.	Ouek Seow Joo
Internet Service Providers-Jaring V.Tmnet	Taw Kut Shya
The Labour Turnover In The Insurance Industry	Teo Chang Kok
Marketing For Tourism Within Kuala Lumpur And Melaka	Lai Ken Yee
Marketing Strategies Are Essential In Every Successful Organization -A Study On How Domino's Pizza Differentiates Its Marketing Strategies From Pizza Hut Though Its Market Offers, Positioning Strategies And Differentiation Strategies Adopted In Malaysia	Chew Chi Hong
The Marketing Strategies That Promote Aids Awareness Among Late Teens And Young Adults (Young People)	Lu Jennefer Zhen Nie
Petrol Service Station In Malaysia	Ho Tso Fun
Prudential Vs MAA. Astudy On How Agents' Rewards And Customer Services Are Linked To Performance Of Insurance Companies	Chai Wuan Choon
Quality Management System In Sabah Hotel Industry Based On Food And Beverages	Haslinda bt Hadis
Reactions Of Young Adults To Stereotype Gender Roles In Advertising	Wong Daphne Ching Wei
Relationship Marketing The Most Important Element Of Relationship Marketing In The Insurance Industry Of Malaysia	Ko Yean Fen
Retail Franchising Vs Non Franchising Optical Industry:A Study Of The Marketing Mix Between England Optical Group (Franchise)And Focus Point Group (Non-Franchise) In Malaysia	Lin Tzay Min
Sales Agents Motiration In Insurance Industry A Study On The Impact Of Reward Systems To Agents By Using The Expectancy Theory	Liau Vui Min
Service Quality In Cosmetic Industry (A Study Of How Customers Prioritise The Dimensions Of SERQUAL (Service Quality) Mofrl In Malaysia's Cosmetic Industry)	Chin Lai Poo
Student's Behaviour Towards The 3+0 Degree Programme In Selangor And Federal Territory Malaysia	Khoo Chee Hoong
Suceeding Intrade Shows Through Communication Process	Smita Venkatesh
To Analyse The Intensity Of Competition In Cooling Tower Industry In Malaysia	Chee damel Shen Onn
Why Comsumers Prefer To Buy Proton Wira 1.5GL(M) Rather Than Proton Iswara 1.5Sedan(M) And Proton Satria 1.6xl1(A)	Goh Kim Hock

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