FACULTY OF BUSINESS COMMUNICATION AND LAW (FOBCAL)

BMKUH

1999

1998 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005

Title	Name
A Comparative Study On Quality Consumer Service Between Two Freestanding Restaurant-Sahara And Denis Place From The Customers’ point Of View	Tay Hui Ling
A Comparative Study On The Effectiveness In Applying The 7 Steps Of Personal Selling Process In Blood-Screening Centres	Lee Lai Seng
A Comparison Between Aetna Universal Insurance Berhad And American International Assurance Co. Ltd On Consumer's Buying Decision	Yap Peter Wee Leong
A Comparison On The Effectiveness Of Advertising Adopted By Acer Group Sdn Bhd And Its Competitors NEC Sdh Bhd In Kuala Lumpur Branch	Frida Ruslim
A Comparison Study Between Mcdonalds And Kentucky Fried Chicken On Gaining Compatitive Advan Tage In Marketing Mix	Wong Shieh Fueng
A Conparative Studies Of The Success Of Branding By Motorola And Nokia Using The Communication Effects	Kua Ming Keong
A Study An Consumer Attitude Towards Different Brands Of Softdrinks In Malaysia	Lau Donny Song Fu
A Study Of Consumer Buying Process In Ecotourism Indestry In Malaysia	Toh Swee Sia
A Study Of Consumer Purchasing Behaviour In The Cinema Industry In Klang Valley	Olivia Lukito
A Study Of How Customer Measure The Service Quality Provided Two Quick Service Restaurabts Bangsan	Yantl Bintl Yahaya
A Study Of How Customers Measure The Service Quality Provided By The Front-Liners In The Financial Industry In Malaysia-Insurance (Prudential Insurance Malaysia Berhad Vs. AIA Insurance Berhad)	Tan Siayin
A Study Of How Insurance Company In Malaysia Uses The Marketing Mix (7Ps) To Gain Competitive Advantages (Great Eastern Life Versus Aetna Universal)	Yeoh Kok Hooi
A Study Of MLM (Multi-Level-Marketing) Concept As Adopted Bu Amway Holdings (M) And Forever Licving Products. An Understanding Of MLM Concept To Potential Distributors	Ho Pei Yeing
A Study Of The Advertising Effectiveness Evaluation Process Of TOSHIBA SALES AND SERVICES (M) SDN. BHD. In Marketing Falt Screen Television Sets In Malaysia	Ng Chee Eng
A Study Of The New Product Development Strategy In Injection Moulding Industry In Johor (Mujaya Plastic Sdn. Bhd. Vs. Eesin Plastic Sdn. Bhd.)	Lai Li San
A Study On An Effectiveness Development Growth Strategies: Swatch Vs. Casio	Liew Choi Peng
A Study On Consumers' Behavior Toward Chinese Traditional Medicine Between EU REN SANG SDN. BHD. And HAI-O ENTERPRISE In Malaysia In The New Millennium	Lee Mun Foo
A Study On Cunsumer Attitudes Towards Branding In Information Technology Industry, Malaysia (ACER Vs. COMPAQ)	Lee Lai Kwang
A Study On Effectiveness Of Advertising Between Broadcast And Printed Media In Malaysia(NTV7 VS The Star)	Cheng Chui Chin
A Study On How Differentiation Can Be Conceived Through Positioning Strategies In The Malaysian Beer Industey Within The Klang Valley	Lim Jeremy Chien Wern
A Study On How Malaysian's Broadcast Station Gain Competitive Advantage: A Comparison In NTV7 And TV3's Target Market Segmentation	Liew Fan Suang
A Study On How Marketing Mix Can Gain Conpetitive Advantage In Retailing Industry	Netty Bong
A Study On How Salespersons' Performance And Characteristics In Developing Customer Strategy And The Way To Influence Buyer Behaviour In Automobile Industry	Leong Sooi Leng
A Study On How The Palm-Based End-Consumer Produce In Food Industry. Use Consumer Behaviour To Understand The Consumer In Order To Remain Competitive In The Market	Ng Chong Keng
A Study On Joint Promotions By Sarawak Tourism Board And Travel Agencies In Tourism Activities In Sarawak	Chai Wee Wee
A Study On The Attitude Of Comsumers In The Breakfast Cereals Industry	Wong Bian Khen
A Study On The Components Of Consumer Perceived Quality On Malaysia Automobice Industry	Wong Siew Hoong
A Study On The Consumer Buying Behaviour In The Classical Music Industry (Malaysia Philharmonic Orchestra Life Performance Vs. Classcal Music Recording Industry)	Sam Nik Mun
A Study On The Effectiveness Of Sales Promotions Adopted By Kodak And Konica As Perceived By Customers	Lai Teck Siong
A Study On The Effectiveness Of The Credit Evaluation Model Used By The Banking Industry In Kata Linabalu In Preventing Problem Loans	Beh Gaik Hool
A Study On The Fffectiveness Of Advertising Ans Sales Promotion Strategies For The Fast Food Industry In Indonesia	Hery Sutanto
A Study On The Impact Of Newspaper Adcertisement In Banking Industry	Yap Lai Lai
A Study On The Level Of Importance Of The Quality Consumer Service By Personal Insurance In West Malaysia	Kong Win Son
A Study On The Marketing Mix In Relation With Consumers Attitude In The Hotel Industry	Wong Ronnie Eugene
A Study On The Needs Which Motivate Consumers To Purchase Non-Fiction Books	Khong Siew Hui
A Study On The Perception Of Consumers Towards The Marketing Mix In The Apparel Industry	Siew Kam Hong
A Study On The Positioning And Promotional Strategies Of Seminary Accomodation In Malaysia	Lee Christina Mae Fah
A Study On The Quality Of Service Provide Between A Government Hospital And A Private Hospital By Using The Servqual And Gaps Model	Tiong Josephine Ai Lian
A Study On The Relationship The Relevancy Of Marketing Communications Prineiples To The Effectiveness Of Evangelism	Timothy James
A Study On The Segmentation, Targeting And Positioning Strategies Of The Hardware Industry In Negeri Sembilan (Soon Metals Trading Co. Vs. Lee Hing Hardware Co.)	Low Han Ho
A Study On Women's Attiudes Towards Breast-Feeding In Klang Valley	Ng Yoke Tyng
A Study To Compare Mcdonald's Advertising And Sales Promotions In Its Abilities To Influence Consumer Buying Behaviour	Gan Wai Chee
A Study To Examine The Consumer Taste On The Automobile Industry Between Perodua And Proton In Kuala Lumpur	Elwin Candra
A Study To Understand The Consumer Buying Decision Process In Purchasing Educational Books	Heng Cynthia Siew Ling
The Adoption Of Internrt As The New Advertising Media Among The Net Generation	Ng Edward Sun Kong
An Analysis Of Comparison Of Promotional Tools Used By Nestle Ice Cream And Wall's Ice Cream Towards The Consumer Buying Behaviour	Soh Ghee Hong
An Empirical Investigation On Increasing Importance Of Customer Care In A Real Estate Setting: An Exploratory Study Between Two Firms	Yeoh Edward Oon Will
An Evaluation And Further Analysis Of Sabah Tourism Board's Marketing Strategies	Yong Jia Tzeh
An Evaluation And Recommendation On Kuantan Tourism Industry's Promotional Mix	Kho Lay Sian
An Evaluation Of The Wffectiveness On Promotional Mix Of A Franchising Company England Optical Group (EOG)	Pang Chee How
An Examination Of Purchase Behovior Of High Involvement Products Focusing On Highly Proceed Books	Cham Vivian Sen Yun
Compare And Contrast The Competitive Advantage Of Two Office Furniture Company Based On Thjeir Marketing Mix	Chin Lindy Boi Hiang
Comparisons Of The Marketing Strategies Of Canon And Fuji Xerox	Chan Siow Chin
The Comparison Of The Service Quality That Provided By Malaysia And Japan's 7-Eleven	Ngan Ai Sin
The Comparison Of UMW TOYOTA Direct Marketing And Sales Promotion Strategies With Auto BAVARIA In The Luxyury Sports SEDAN' Category	Lim Choon Hong
The Competitive Market And Its Effect On The Cinema Industry	Wong Meng Lee
Competitive Study On Perception Of Consumers On Product Elements Of Direct To Selling Companies Viz. Amway (M) Holding Bhd. And Forever Living Products (Malaysia) Sdn. Bhd.	Lu Ying Ying
Critical Analysis On The Competitive Advantage Between The Two Concrete Companies In Malaysia	Lau Siew Yee
The Effect Of Non Financial Benefits Towards Organigational Commitment Among The Employees Of Institute For Development Studies (Sabah)	Robin Daud Gan @ Mariani
The Effectivenes Of Television Advertising Towards Ctrating Awereness And Sales In Fast Food Industry	Hii Serina Yiik San
Effectiveness Of CPH Travel Agencies In Promoting Inbound Tour Within Sarawak	Chong Hui Ling
Electronic Commerce A Challenging Marllet For Malaysian A Study On The Opportunities And Obstacles Of The Emerging New Business Environment	Chew Chin See
The Factors The Influence Consumers In The Purchase Of Jeans	Tan Vei Loon @ Alex Tan
Is Sales Promotion Can Influence Consumer's Attitude In Fast Food Industry In Malacca?	Tan Kok Loong
Is Sales Promotion Can Influence Consumer's Attitude In Fast Food Industry In Malacca?	Tan Tracy
Level Of Attractiveness Of Loca Cola In The Soft Drink Industry And Factors Influencing Young Adult's Buying Behavior	Tan Peh Hoon
The Level Of Attractiveness Of Maxis Home Use Telephone Market	Tan Ruoh Lin
Market Acceptance Of Product Modification Of Mary Kay Skin Care Product In Savacoalc	Look Wai Fen
The Most Effective Way To Sell The Health Products In Malaysia Retailing Vs Direct Selling	Teo Eng Hoo
Product Adoption And Technolofy Diffusian An Cellular Phone Industry	Jamsani@Sani B.Johari
Succeeding In Tradeshows Through Communication Process	Wong Esther Ai Hing
The Study Of Customer Satisfaction In The Banking Industry	Wong Soo Kun
The Study Of Customers' Attitule Toward Photo Films Conparing On KODAK And FUJIFILM	Wong Yen Mee
The Study On Effectiveness If DETTOL And PROTEX Sales Promotion And How Does These Companies Conpete In Order To Maintain Consumer's Brand Loyalty	Gan Wee Sin
The Study On How Cuntomers Rank The Exchanged Marketing Mix For Seivices (7p's) In Malaysia Telecommunications Industry	Ho Kean Woon
The Study On The Effects Of Evironmrntal Issues On The Consumer Buying Behaviour In The Malaysian Paper Industry	Loke Wai Ying
Virtual Or Reality: Do Consumers In The Klang Valley Really Practice The Five Steps In The Buying Decision- Making Process?(A Study Whether Virtual Shopping In Klang Valley Can Simplify The Consumers' Buying Decsion-Making Process Rether Than Traditional	Cheong Stephanie Mun Yee

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