FACULTY OF BUSINESS COMMUNICATION AND LAW (FOBCAL)
BMKUH
2000
1998 | 1999 | 2001 | 2002 | 2003 | 2004 | 2005
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A Study To Analyse
The Marketing Mix Adopted By Mcdonald And Kentucky
Fried Chicken (Kfc) In Kuching, Sarawak Influencing
Consumer's Buying Behaviour. |
Ajmair Singh A/L Rengeht Singh |
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A Study To Evaluate The Effectiveness Of
Marketing-Mix That Influences Customer Loyalty In The Alor
Setar Brewery Industry |
Ang Lee Joo |
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A Comparative Study On Quality Customers'
Service Between Local And An International Insurance Company In Kuching,
Sarawak: John Hancock Insurance Versus Maa
Assurance |
Chai Tung Hua |
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A Comparison On The Effectiveness Of Nokia Cell Phone's
Advertisements On Television And Magazines In Creating Brand Awareness And
Influence Consumer Buying Behaviour. |
Chan Kam Fatt |
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A Study On Consumer Buying Behaviour Toward Triumph And Audrey In Johor Bahru |
Chan San San |
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A Comparison On The Effectiveness Of Two
Advertising Media (Newspaper And Magazine) On Bonia
Corporation Berhad |
Chia Fuh Shyong |
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A Comparison Of Student's Perception And
Expectation For Quality Of Education Experience They Received In Two Different
Art Institutes |
Chin Ah Woon |
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Courts Mammoth Vs
Catalog Shop: A Study Of How Marketing Mix Affects Consumer Preferences In
The Furnishing Industry. |
Chin Yeong Yunn |
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A Study On Consumer Attitude And Purchase
Behavior Towards Buying A Motorcycle In Penang (Modenas
Kriss 1 Vs Honda Ex5 100) |
Ch'ng Kok Aun |
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A Study On Effectiveness Of Advertising Media On Affecting Consumer
Buying Behaviour In Telecommunication Industry
(Maxis And Digi) |
Chong Siok Phan |
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A Study Of Management Perception Towards
Customer Expectations Of Service Quality Provided By Malayan Banking Berhad And Bumiputera -
Commerce Bank In Nilai |
Chong Teck Seng |
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A Comparative Study On Consumer's Attitude And Purchase Behavior
Towards Two Direct Selling Companies Viz. Avon (M) Sdn
Bhd And Nutrimetics
Worldwide (M) Sdn. Bhd. In The Klang
Valley |
Chow Michelle Shih Ping |
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A Study On The Effectiveness Of Advertising
Between Two Major Cellular Phone Companies: Nokia And Ericsson |
Chung Ting Yee |
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International Issues Influence The Domestic
Rubber Glove Industry |
Eeswary A/P Krishnan |
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The Factors That Influence Consumers In Purchasing Luxury Cars:
Mercedes Benz V Volvo |
Fina |
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Ralph Lauren Vs
Giorgio Armani. Astudy On How Consumers Might
Perceive What Constitutes A Good Packaging For Different Types Of Fragrance |
Foo Huay Nee |
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A Study On The Effectiveness Of Tv Advertising Towards Two Cellular Companies In Malaysia
- Maxis And Celcom |
Foo Mau Lon |
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25 To 55 Year-Old Consumers' Brand Beliefs
Brand Evaluation, And Intention To Buy On The English Daily Of The Star
Compared To Its Major Competitor - New Straits Times. |
Foo Ying Ying |
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A Research On The Online Marketing: An
Effectiveness Tool Of International Business For Marketing Of Computer
Products And Services In Northern Region Of Malaysia (Intel And Dell) |
Goh Buck Boon |
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The Effectiveness Of Advertising-On-Bus In
Terms Of Food And Beverages (A Comparative Study Between Pizza Hut, Inc And Shakey Pizza, Inc) In The Federal Territory |
Goh Hui Ling |
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A Study On The Relationship Between Consumer
Attitudes And Behaviour Towards Fast Food Industry. |
Ha Mui Fong @ Fiona |
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An Investigation On How To Connect The
Variables So That Market Segmentation Can Work Its Best To Better Serves Its
Customers In The Information Technology (IT) Industry |
Hew Wee Yee |
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Coke Vs Pepsi. A Study On The Consumer Attitude And
Purchase Behavior Towards Brand Loyalty In The Soft Drink Industry |
Ho Li Shee |
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A Comparison Of Consumer Behavior Towards The Consumption Of
Traditional Paper-Based Greeting Cards And Electronic Greeting Card Via The
Internet In Malaysia. |
Hong Yi Ming |
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A Study On Customers' Expectation Towards The Service Quality (By
Using Servqual Model) Provided By Menard Cosmetic Sdn. Bhd. And Dermalogica
Skincare Centre In Malaysia. |
Hoo Boon Lai |
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A Study On Comparing The Service Quality
Between Arab Malaysian-Merchant Bank And Utama Bank
Berhad (UBB) In Kuching, Sarawak In Terms Of
Consumers' Expectation And Management Perception |
Jong Tze Shien |
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"A Study On The Economics Of Malaysia's
Tin Mining Industry And The Valuation Of Tin Mining Land In West
Malaysia." |
Julan Yu Abit |
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A Research On The Effectiveness Of Online
Advertising Utilized By Dell Company And Acer Company. |
Junibi |
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A Study Of Consumers' Perceptions Towards
Price & Quality Of Nike And Reebok Footwear |
Kan Hon Chang |
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An Analysis On The Effectiveness Of The Promotional Mix That Is Being
Used By Mercedes-Benz And Bmw In Marketing Their
Luxury Cars |
Koh Kian Ming |
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A Study On Consumers' Perception Towards The
Advertising Launched By Cosmetic Company. (Avon Vs Loreal) |
Koo Sey Nee |
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Parkroyal
Kuala Lumpur Vs. Ritz Carlton Kuala Lumpur: A Study Of Gap Analysis Between
Management's Perception Of Customer's Expectation And Customers' Expectation |
Ku Brian Yu Kiat |
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An Investigation On The Effectiveness Of
Promotion Strategies Implemented In Biscuit Market In Malaysia (Hwa Tai Industries Bhd Vs Hup Seng Industries Bhd) |
Lau Jan Hieng |
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The Study Of Consumers' Attitudes Towards
Honda Civic 1.6 And Toyota Corolla 1.6 |
Lee Fu Sing |
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A Comparative Study On Consumers' Attitudes Towards Starhub And Singtel
Communication Services |
Lee Kok Leang |
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A Study Of The Effectiveness Of Nippon Paint
Advertising As Compared To ICI Paint Advertising As Viewed By Consumers |
Lee Siaw Ping |
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An Investigation On Women's Attitude Towards Advertisements Depicting
Physical Perfection In Women's Magazines: A Comparative Study Between The
Baby Boomers And Generation X In Ipoh City, Perak. |
Leong Hoi Ngah |
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A Study On The Difference Of Pirated Vcds Influence The Cinema Industry Between Malaysia And
China. |
Lian Lin |
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The Factors Which Influence Consumers In Their Choice Of A Coffee
House. (A Comparative Studying Between Coffee Bean And Starbuck). |
Liaw Siew Huay |
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A Study On The Service Quality Of Two Light
Rail Transit (LRT) Company In Malaysia: Putra And Star |
Lim Boon Chong |
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A Comparative Study On Consumer Behaviour In Purchasing Handicrafts In Kuching, Sarawak (Eeze Trading Vs Sarakraft Company) |
Lim Shee Hiung |
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A Study Of The Position Of Advertising In The
Cinema/Cineplex, As Compared To The Other Advertising Media In The
Advertising Industry In Penisular Malaysia |
Loo Siew Lee |
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A Study On The Consumers' Attitudes And
Purchase Intentions Of Both "Seequence"
And "Focus" Disposable Contact Lenses |
Low Fun Fun |
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A Study On Consumer's Attitude Towards The Purchase Of Hair Shampoo
In The Klang Valley: Pantene Vs. Organics |
Lum Lai Ping |
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A Comparison Study On Service Quality Of
Bridal Photography Package Provided By Sapphire Aand
Kay's In Kluang, Johor. |
Mok Yen Yen |
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A Study On The Effectiveness Of The
Promotional Mix Adopted By Malasyia Tourism
Promotional Board And Taman Negara Resort In Promoting Taman Negara. |
Mun Lai Fun |
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Gap Analysis Between Management Perception Of
The Customers' Expectation And The Customers' Expectation Towards The Service
Quality That Is Provided By International Office To The International
Students Of INTI College Malaysia |
Mutiara Harianto |
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A Study On The Effectiveness Of Promotional
Tools In Tea Industry (Lipton Tea And Boh Tea). |
Ng Fwee Yean |
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A Comparative Study On The Effectiveness Of Sales Promotional
Activities Being Implemented By Jana Shell Station And Midec
Mobil Station In Gaining Customers Loyalty. |
Nik Murina
Bt Nik Hilmi |
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A Comparative Study Between Shell And Esso On Factors Influencing
Consumers' Buying Behaviour In Choosing Petrol
Service Station In Seremban |
Ong Chee Yong |
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A Study On The Factors Influencing Consumer Behaviour Towards Wall's And Nestle Ice Cream In Seremban |
Pang Chia Min |
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A Study On Management Perception Of
Customers' Expectation In Terms Of Service Quality Of Nilai
Memorial Park (Ns) Sdn. Bhd. And Nirvana Care Sdn. Bhd. |
Phua Lee Hsia |
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A Study On How Packaging Influence
Consumer-Buying Behaviour Toward Chocolate Industry
- Cadbury And Nestle Within The Area Of Selangor And Kuala Lumpur. |
Poon Kai Chee |
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A Study Of Consumer's Attitude Towards Nokia's And Motorola's
Promotional Tools In Petaling Jaya. |
Poon Yoke Man |
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A Study Of Consumer Attitude Toward Piracy On
Music Industry In Klang Valley |
Seet Jing Fook |
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Banking Performance And Merger Exercise On Rhb Bank, Crown Jewel Of Rhb
Capital. |
Shinta Narulita, Boen |
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An Investigation About Consumer Buying Behaviour Towards Spritzer Mineral Water And Total Pure
Distilled Drinking Water |
Sia Alice Sze Sze |
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A Study On How Management Perceive Customer
Expectations On Service Quality In The Hotel Industry. |
Siau Shih Shih |
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A Comparative Study On Consumer's Attitude
Towards Swatch And Casio Watch |
Sin Mei Yan |
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Gap Analysis Between The Management's
Perception Of Customers' Expectation And The Customers' Expectation Towards
Service Quality Provided By Golden Screen Cinema, Midvalley |
Sophia |
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A Study On The Factors That Affect Consumers Behaviour When Purchasing Brassiere |
Tam Mui Yee |
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A Study On The Effectiveness Of Different
Types Of Advertising Media (Television Vs
Newspaper) In Consumer Decision Making In Fast Food Industry In Penang,
Malaysia (Mc Donalds And
Kentucky Fried Chicken) |
Tan Chun Wee |
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A Study On The Consumer Buying Behavior Towards Men's Undergarments:
A Comparison Between Depi And Byford In Seremban, Negeri Sembilan. |
Tan Li Sin |
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A Study On Comparison Of How Marketing Mix
Create Awareness And Affect Sales Towards Aromatherapy Product Between
Springspirit.Com And The Body Shop |
Tan Pauline Vei Cheng |
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A Study On The Adoption Level Of Wap Service As A New Telecommunication Service In
Malaysia (Business Market Versus Consumer Market) |
Tan Poay Wan |
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A Study On Effectiveness Of The Four
Promotional Tools In Each Steps Of Aida Towards Personal Computer |
Tang Ing Sung |
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A Study On How Customer Measure Service
Quality In The Car Industry By Using The Servqual
Model |
Tiew Mee Hui |
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A Study On Consumer Attitude Towards Their
Mode Of Payment At Department Store |
Toh Chye Hui |
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A Study On The Consumers' Brand Loyalty
Towards Two Mobile Phone Companies In Malaysia - Nokia And Motorola |
Tong Huey Li |
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A Study On How The Consumers Perceived On The
Service Quality Provided By The Cybercafe Industry
In Malaysia (Mughouse Cybercafe
Vs Cyber-G Cybercafe) |
Wong Josephine Yong Bing |
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A Study On Consumer Attitudes Towards
High-Calcium Non-Fat Milk Powder In The Industry - Anlene
And Nestle Hi-Calcium |
Yenny Fadjarai |
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A Comparative Study Of Service Quality In
Terms Of Perceived Service And Expected Service By Customers (Federal Express
Company Vs United Parcel Service Company) |
Yeo Hong Ching |
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A Study Of Consumer Attitudes Towards Products
And Services Provided By Café: A Comparison Of The Coffee Bean And Starbucks. |
Yong Sun Sun |
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A Comparison Study On The Marketing Mix Impacts On Consumer Behaviour In Vcd Player
Industry In Malaysia And China. (JVC In Malaysia And China) |
Zhang Xiao Xu |
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