FACULTY OF BUSINESS COMMUNICATION AND LAW (FOBCAL)

BMKUH

2001

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Title	Name
A Comparative Study Of The Effectiveness Of Promotional Strategies Of Carpet Tiles Industry In Klang Valley. (Huega Vs Interface)	Yap Hon Cheong
A Comparative Studies On The Effectiveness Of Integrated Marketing Communications That Affect Brand Equity Between Petronas And Shell In Kuching, Sarawak	Ting Charles Chiew Heng
A Comparative Study Between Shell And Esso On Factors Influencing Consumers' Buying Behaviour In Choosing Petrol Service Station In Seremban	Ong Chee Yong
A Comparative Study Of Different Age Segment Of Malaysia's On Their Perception In Purchasing Nursing Homes Services.	Mashka Marinska Maas
A Comparative Study On Consumer Behavior In Purchasing Tissue Paper Of Two Different Brands In Johor Bahru - Scottex Vs Premier	Teo Sook Yee
A Comparative Study On Consumer's Attitude And Purchase Behavior Towards Two Direct Selling Companies Viz. Avon (M) Sdn Bhd And Nutrimetics Worldwide (M) Sdn. Bhd. In The Klang Valley	Chow Michelle Shih Ping
A Comparative Study On Consumers' Attitudes Towards Starhub And Singtel Communication Services	Lee Kok Leang
A Comparative Study On How Advertising Works Between Cycle And Carriage Bintang Bhd. (KL) And Naza Motor Trading Sdn. Bhd. (Kampung Bharu, KL)	Chin Yew Peng
A Comparative Study On The Effectiveness Of Honda Civic Advertisement Magazines Vs Television	Choy Wee Pin
A Comparative Study On The Effectiveness Of Sales Promotional Activities Being Implemented By Jana Shell Station And Midec Mobil Station In Gaining Customers Loyalty.	Nik Murina Bt Nik Hilmi
A Comparison Between The Female And Male Students In Terms Of The Factors, Which Influences Them To Choose A Particular Programme Or Field Of Studies In Inti College Malaysia, Malaysia.	Ho Chin Hua
A Comparison Of Consumer Behavior Towards The Consumption Of Traditional Paper-Based Greeting Cards And Electronic Greeting Card Via The Internet In Malaysia.	Hong Yi Ming
A Comparison Of Consumer Loyalty On Consuming Soy Sauce Between Nation Wide Company And Local Company In Kalimantan Barat	Liris Limar
A Comparison On Service Quality Provided By Plusliner And Transnasional Bus Express In Malaysia.	Lee Kim Lain
A Comparison On The Effectiveness Of Nokia Cell Phone's Advertisements On Television And Magazines In Creating Brand Awareness And Influence Consumer Buying Behaviour.	Chan Kam Fatt
A Comparison On The Effectiveness Of Promotion Strategies That Influences The Consumer Choices Between Sea Lion Fishing Park And Mastiara Garden Fishing Park (Both Are Salt Water).	Beh Puay Siong
A Comparison On The Effectiveness Of The Promotional Tools That Are Utilized By Nike And Adidas.	Siaw Yee Yen
A Comparison Study Of Consumer Attitude On Different Brands Of Handphone In Malaysia. (Nokia Vs. Motorola)	Chong Teck Yong
A Comparison Study On Consumer Buying Behavior Towards Purchasing Durex And Playboy In Subang Jaya	Yong Syn Ling
A Comparison Study On Consumers' Buying Behaviour Towards Different Brands Of Coffee (Nescafe And Indocafe) In Malacca.	Chua Tee Foo
A Comparison Study On The Effectiveness Of Advertising Media From The Consumers' Perspective For The Two Game Entertainment Console Companies: Sony And Sega	Gwee Tze Gian
A Comparison Study On The Marketing Mix Impacts On Consumer Behaviour In Vcd Player Industry In Malaysia And China. (JVC In Malaysia And China)	Zhang Xiao Xu
A Study Of Consumer Buying Behavior Toward Welding Products Between Hiap Taih Welding & Construction Sdn Bhd And Lion Hing Welding Workshops.	Ngo Tony Hung Sin
A Study Of The Consumer Behaviours On Choosing Internet Service Provider Between Tmnet And Timenet	Fong Kok Seng
A Study Of What Constitutes Good Packaging And Its Effect On Consumer Buying Behavior. (A Comparative Study Of Two Brands Of Perfumes In Malacca - Davidoff And Tommy Hilfiger.)	Chew Mei Leng
A Study On An Effectiveness Of Advertising About The Tiger Prawn Farms In Sarawak.	Zullina Bte. Husaini
A Study On Consumer's Attitude Towards The Purchase Of Hair Shampoo In The Klang Valley: Pantene Vs. Organics	Lum Lai Ping
A Study On Customers' Expectation Towards The Service Quality (By Using Servqual Model) Provided By Menard Cosmetic Sdn. Bhd. And Dermalogica Skincare Centre In Malaysia.	Hoo Boon Lai
A Study On Effectiveness Of Advertising Media On Affecting Consumer Buying Behaviour In Telecommunication Industry (Maxis And Digi)	Chong Siok Phan
A Study On Service Quality Provided By Two Airline Companies: Malaysia Airline & China Southern Airline	Sun Jing
A Study On The Consumer Behavior Towards Telecommunication Company. (TM Touch Vs. Celcom GSM).	Lai Chai Leng
A Study On The Consumer Buying Behavior Towards Men's Undergarments: A Comparison Between Depi And Byford In Seremban, Negeri Sembilan.	Tan Li Sin
A Study On The Effectiveness Of Sales Promotion Implemented By Season And SDS As Perceived By Consumers In Johor Bahru.	Chai Lih Jiun
A Study On The Effectiveness Of Television Advertising Towards The Sales Of Hand Phones: A Comparison Between Nokia And Samsung	Ng Mui Leng
A Study On The Effectiveness Of The Promotional Activities Adopted By Value Plus Systems Sdn. Bhd. In Kuching, Sarawak.	Sim Kuan Yeong
A Study On The Factors That Affect Consumer Behavior In Choosing Two Isotonic Drinks (100 Plus Vs. Excel).	Ong Yee Yaw
A Study On The Impact Of Warning Labels Cigarettes Packages In Negeri Sembilan.	Lo Michelle Siew Zhen
A Study On The Importance Of Customer Relationship Management In Malaysia Acer Personal Computer Industry.	Teo Kee Siong
A Study On The Influence Of Tv Advertising On Consumers' Buying Decision For Two Petrol Companies: Petronas And Shell.	Lee Heng Fui
A Study On The Service Quality Of Two Insurance Companies In Malaysia (KL): (AIA Vs Great Eastern)	Chin Kon Siew
An Analyse On P.T. Sumber Djantin, Competitive Position In Crumb Rubber Industry In West Kalimantan	Henry Halim
An Analysis On The Effectiveness Of The Promotional Mix That Is Being Used By Mercedes-Benz And Bmw In Marketing Their Luxury Cars	Koh Kian Ming
An Empirical Study On The Consumer Perception And Expectation Towards Maggie Instant Noodle Among The Students Of Inti College Malaysia.	**Ong Shaw Shyh
An Investigation On Whether Massage Chairs Is Marketable In Malaysia.	Wong Kim Seng
An Investigation On Women's Attitude Towards Advertisements Depicting Physical Perfection In Women's Magazines: A Comparative Study Between The Baby Boomers And Generation X In Ipoh City, Perak.	Leong Hoi Ngah
The Attitudes Of Consumers And Purchase Intentions Towards Nabisco And Danone In The Local Confectionery Industry.	Jenny Effendy
The Buyer Behaviours That Influence Consumers In Choosing Travel Package Tour Vs Individual Free Choice For A Holiday Destination.	Rikee
Comparative Study On The Factors That Influence Consumer's Behavior In Choosing Between Cadbury And Ferrero Rocher Chocolates.	Tan Peng Yin
Comparison Of Promotional Tools Used By Unilever Company With Procter And Gamble Company.	Muriana
Consumer Attitude Towards Consumption Of Body Foam In Sandakan, Malaysia: A Comparison Between Johnson & Johnson And Unilever	Chan Esther Yee Fui
Consumers' Attitude In Purchasing Chinese Newspapers In Malacca.	Jong Jyh Piau
Consumers' Attitudes Towards Different Brands Of Water Filter In Malaysia. (Comparative Between Nesh Company And Diamond Energy Company).	Leong Kar Seng
Consumers' Behavior Towards The Purchasing Of High Involvement Products And Low Involvement Products Towards The Online Purchasing.	Goh Kwang Juin
Consumers' Insurance Buying Behavior In Malaysia	Wong Siow Wei
The Consumer Attitude On Retailing Hypermarket And Supermarket In Klang Valley And Which Of These Retailing Stores Is More Preferable By The Consumer (Carrefour Vs. The Store).	Chee Hong Ping
The Consumers' Attitude Towards The Consumption Of Pizza In The Klang Valley: Dine-In Pizza Versus Frozen Pizza.	Yap Yin Ling
Direct Selling Industry: The Measurement Of Customers' Brand Loyalty Toward Cosmetic Product Between E-Excel Vs Enrich Company	Lim Liza Zen Shing
The Effectiveness Of Advertising Adopted By Pioneer And Sony In Malaysia As Viewed By Consumers.	Tan Chai Hoong
The Effectiveness Of Advertising In Photography Industry, Fuju Vs Kodak, In Their Abilities To Influence The Consumer Purchase Decision Within The Arae Of Klang Valley.	Ciptawan
The Factors That Influence Consumers In Purchasing Luxury Cars: Mercedes Benz V Volvo	Fina
How Packaging Influences Consumer-Buying Behavior Toward Milk Product - Dutch Lady And Fernleaf.	Tan Soo Lin
The Importance Of Public Relations And Communication In The Hotel Management: Holiday Inn Damai Beach Kuching.	Bibi Harwamis Bt.Zenorai
The Influences Of Consumers' Attitudes Toward Brand Loyalty For Oral Care Products. (Colgate-Palmolive Versus Oral-B)	Tok Sok Peng
The Level Of Effectiveness Of Sales Promotion Through Newspaper Advertising In Malaysia Utilized By The Carrefour Over Giant As Perceived By Consumers.	Chin Woon Ying
Reasons Influencing Readers' Choices Between The Two Major Chinese Newspapers-Sin Chew Jit Poh And Nanyang Siang Pau.	Ong Angie Aun Chi
The Study Of The Role Of Product Quality In Determining The Customer Brand Loyalty Towards Ici Paints And Nippon Paint In Kota Kinabalu, Sabah	Hing Sing Ai
To Compare The Effectiveness Of Print Media And Outdoor Media By Carlsberg Brewery Versus Guinness Brewery	Wee Wei King

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